Category: Copywriting

Over the last fifty years, I have amassed a considerable variety of experiences and expertise.

That has translated into helping many people and companies achieve their goals.

Lately, it occurs to me
What a long, strange trip it’s been

The Grateful Dead

This article will cover past, present, and future ways I help people.

My educational background includes sciences, literature, philosophy, psychology, video, music, writing, art, marketing, and life in general.

After computer systems training, I work in a large systems integration company starting as a programmer. In five years I progressed to being a Technical Architect and Project Manager on projects.

I also published a branch newsletter, writing about half of the content for each issue.

I also played drums or bass in a number of bands ranging from professional to hobby bands.

Music and Business Connection

Many of my best business projects have come from playing music.

For example, a singer in one of the bands was a Ph.D. candidate in Applied Psychology.

She asked if a could help supervisor compile a BASIC program.

Over the next decades, I ended up being an integral part of an HR Assessment company with my friend from the band.

We went from hand-scoring assessments to scoring with computer programs, to putting an astonishing range of assessments online.

The psychologists designed the assessments, I put them online with a data-intensive system I designed and built.

We generated over ten million dollars in revenue and I got about a million dollars in commissions over that time. The revue sharing idea allowed the company to survive during lean times and everyone benefitted in the good times.

We had binges of development, though much of the time we simply invoiced for usage.

I don’t think I put in more than a thousand hours over twenty years.

I never thought about it until this morning, but that was about a thousand dollars an hour in 1990s dollars. Not too shabby.

That is why I will always listen when someone has an idea that might fly.

Most won’t, but some will!

Video Productions

Early on I wanted to get a video camera to document family stories.

That led to getting more and more professional gear and thousands of hours shooting and producing videos for family stories, food projects, concerts, keynote presentations, live events, and even a few quirky music videos.

Here are some samples from https://www.youtube.com/gregdixon2007:

Today I produce a lot of videos for online courses, interviews, and marketing.

I do a lot of that using StreamYard.

The Greg Dixon Course Vault covers many uses of video in the Course Creation Alchemy Profile, StreamYard Magic Playset, Gold Nugget Video Course, and the Transformation Alchemy Treasure Chest.

All of the courses were sold separately and I plan to another called How To Build and Publish a Life Vault.

Learn more at https://www.gregdixon.net/coursevault

Writing, Writing, Writing

If you are human, you are a writer.

As a student ~ especially a Literature student ~ I read a lot and wrote a lot of essays.

Since then I have written millions of words including magazine articles, manuals, songs, survival guides, blog posts, course content, social media posts, video scripts, project plans, proposals, posters, and more.

I have studied copywriting with the American Writers and Artists Institute (AWAI ~ Dan Kennedy recommended), Ray Edwards, Marie Forleo, and Nick Usborne. Dave Dee, Troy Broussard, Ben Settle, Kim Walsh Philips, and Eric Lofholm are influences.

The Kartra Whisperer

Part of my long strange trip is that I signed up for Andy Jenkin’s Video Boss program.

Years later Andy Jenkins was a co-founder of an All-In-One business platform called Kartra.

I often say that ‘Kartra’ evokes some sort of exotic goddess of commerce:-)

The platform aimed to provide membership sites, landing pages, sales campaigns, mailing lists, sales, video, affiliate marketing, and much more.

I was a Beta Tester and found the platform very good at the start.

Kartra constantly gets better and adds new features like Surveys/Quizzes, Help Desks, and Scheduling Calendars to make it capable of supporting very large online companies as well as the solopreneur.

See the Kartra Product Page.

The components work together and there is an astonishing amount of analytics available in the platform to track your success.

Kartra’s Agency mechanism makes it very easy to work with a client’s Kartra account without having their credentials.

Other platforms with some common features include Kajabi, ClickFunnels, High Level, SamCart, Groove, Thrive, New Zenler, Keap (InfusionSoft), and more.

I have used almost all of the features for my own projects and for clients.

There is depth to Kartra that can be overwhelming for business owners and not what they want to spend their time doing.

So they call on me as the Kartra Whisperer.

And I support many of my clients using the features of Kartra, even if they just want stuff to work and do not care about the platform that provides the magic:-)

WordPress and Kartra Hybrid Solutions

Much of my millions of words were published on WordPress sites like this one using the Hemingway theme (you can use any theme as long as it is Hemingway!).

It is fast, clean, has search, and I can use Google Translate on the site.

I can also embed Kartra pages using plugins, allowing me to integrate Kartra features for client sites in WordPress.

The best of both worlds!

Business Writing and Video Production Package

Copywriter and ghostwriter Betty Withrow and I offer packages to combine our writing and video production superpowers.

Our package is called Business Video Scripting and Production.

We work with you to hone your message and produce five compelling video clips to introduce you and your offers. Betty has nine script types to choose from.

See the offer at https://totaltrafficandconversion.com/businesswritingandvideo/.

Total Traffic and Conversion with Roy Dickan and Greg Dixon

I also collaborate with Niche Domination expert Roy Dickan to help you have a dominating presence on the internet.

You may be leaving money on the table if your social media profiles, website, and content strategies are not complementary and your resources are optimized for people finding you through Google searches.

Roy Dickan and I teach the magic sauce live on Friday afternoons and offer Online Effectiveness Review and Booster packages.

Learn more and sign up at https://totaltrafficandconversion.com. We can multiply your business with a few changes in many cases.

Story Productions

Given one of the reasons I was interested in video production was to capture family stories, working with others to create Story Productions was a natural progression.

With Tell Your Story Productions, my wife Bonnie McDonald Dixon and her longtime friend from the Natural Health Industry, Jerry Smith, has created a range of multimedia story productions.

Each Story Production has been a unique collection of multimedia elements such as photos, video, audio, and written stories.

We also travelled in an RV and interviewed pioneers in Natural Health under the banner of the Natural Health Movement.

During the pandemic, we broadcast some of those interviews and conducted live interviews using StreamYard as Health Pioneer Theater.

The Rocket Norton Vault

A current project that uses almost all of my skills and experiences is creating The Rocket Norton Vault.

Rocket Norton is a Vancouver musician, author, impresario, and course creator.

I have worked with Rocket Norton on many projects over the decades, including his How to Coach Baseball to Kids course, his books, driving the stars with his Town Car driving service, and promoting his recent F**K Cancer Concert that raised over $300K. See https://www.fcancerconcert.ca.

The Rocket Norton Vault contains much of his lifetime creative output and we are adding more each week.

See https://www.rocketnorton.com

It is the ultimate Story Production.

How to Build and Publish a Life Vault

The Life Vault is a natural evolution of Story Productions.

One way of looking at a Vault is a secure repository for anything a person, family, or business deems worthy of preserving and sharing.

Building a Life Vault with you is one of the services I offer.

See https://www.gregdixon.net/storyproductions.

I also am launching a book, an online training series, and (surprise surprise:-), a Course Vault with a working title of How to Build and Publish a Life Vault.

One of the topics will be including succession information like wills, representation agreements, power of attorney, and legacy mechanisms in highly protected areas.

At the very least, the instructions on how to find the documents.

I will include various experts in the training modules for How to Build and Publish a Life Vault.

Course Creation

Related to Life Vaults are Online Courses and Memberships.

Many of my clients have an online course or membership (with the main distinction being paying once or paying monthly).

My Course Creation Alchemy Formula is included in The Greg Dixon Course Vault.

See https://www.gregdixon.net/coursevault.

Do you have a Million Dollar Course Idea or course content ready to go in an online course for launch?

Let’s chat!

Book a discovery call at https://www.gregdixon.net/calendar.

How Can I Help You?

When it comes down to it, am a Freelancer or Virtual Assistant (VA) with a lot of skills and experience to offer.

That is why a have a comprehensive “Do Stuff” retainer.

Let’s have a discovery call for me to learn about your business and goals.