Online Courses and Membership sites can transform the lives of people who need what you teach.
Expand your influence and create abundance with your online course.
When ready to launch, the marketing plan looks like this:
Overall Strategy
Generate awareness and interest in the online courses.
Build lists of interested people.
Offer bonuses and gifts to entice people to try the products.
Make irresistible offers.
Marketing Actions
Build a website that has information about the author, workshops, online courses, and personal coaching available.
Have clear Call To Action statements, buttons, and links for signing up for a free newsletter and notices about product releases and new blog posts.
Have pages and purchase buttons for each offering.
Use sales funnels where appropriate.
Post blog posts regularly using content from the information products. The strategy is intended to:
Demonstrate value by providing useful information.
Provide a place to receive organic traffic through Search Engines.
Present a Call To Action (join mailing list, purchase product, sign up for a workshop, …)
Post entries on social media pages such as Facebook, Pinterest, Google+, LinkedIn, and others to do the following at various times:
Announce the website
Provide links to blog posts that followers may be interested in. The strategy is to give information of value even if most people will not end up being customers.
Provide launch and product information as appropriate
Send out emails to our people on our personal contact lists to announce the site and encourage them to sign up for the free newsletter. These notes are best made as personal as possible and short.
Send regular newsletter to mailing list subscribers. These are likely to contain brief summaries and links to recent blog posts as well as news about product offerings. Again, we want to provide valued information and not simple a sales pitch if we want people to continue opening the messages. We are playing the long game.
Have links to specific landing pages on each book, bookmark, business card, and handout given out at special events and speaking engagements.
Issue press releases.
Look for speaking engagements.
Network.
Use direct response marketing (postcards, shock and awe gift packs).
Be available for interviews.
…
Leave No Stone Unturned
Consider all means of getting the word out about the products and services. There are 1.8 Billion websites and growing by the second, so it is not easy to get noticed in the noise.
Download my free roadmap to Launch Your Online Course in 14 Days with Kartra.
Kartra is a fantastic all-in-one platform capable of providing almost everything you need to thrive as an online business.
Create stunning landing pages and content pages.
Implement simple or insanely complex sales funnels.
One of my favorite features is email sequences. Write a short or long series of emails that go out at intervals you set. Perfect for short courses delivered by email or as part of your sales strategy.
More compulsive!
Write emails and broadcast them when inspired. Many of the successful markers I follow, such as Dave Dee, Kim Walsh Phillips, and Ray Edwards, send out email every day.
Add in membership sites, video, help desks, payment gateways, affiliate programs, and a growing ability to create gorgeous websites, and you have a very powerful marketing toolbox.
Comparable platforms include InfusionSoft, Kajabi, and ClickFunnels. All great platforms that do similar things.
Many Moving Parts
With Kartra and all of the other platforms, there can be a lot of moving parts. You may have seen sales funnels graphed out that make your head spin.
And sometimes, it takes some time to figure out how to get the parts to work together.
One stumbling block is connecting a sales funnel with a product. You need to complete the two separately, then connect them.
I was a beta tester for Kartra and have had experience with most of the features and quirks.
Kartra Whisperer Services
There are many ways I can help you with your projects:
Coach you through the subtleties to do it yourself.
Work with you to implement Kartra components that you need.
Do it all for you.
Tell me what you want to achieve, and I will design and build a Kartra solution for you.
As much as I love the page design capabilities of Kartra, I prefer WordPress for content. The blogging, categories, and search capabilities of WordPress are excellent for putting out a lot of content.
I write a lot of content for many different websites and integrate with Kartra and Social Media to create effective campaigns.
To Your Success
No matter where you are at in implementing Kartra into your business strategies, I can help you achieve success faster.
This shift may prove to be a blessing as you enable you to gear up to reach a worldwide audience for your message, solutions, and services.
Free Webinar
Signup for a free webinar where I will discuss ways to transform your presentations from live to online.
Some of the presentation tools available include:
Facebook Live
YouTube Live
Podcasts
Social Media Platforms
Online Meetings
Webinars
Free Gift For Attendees
Receive a free guide for quickly transforming your presentations from in-person to online. Most of the tools for doing it yourself are free or inexpensive.
I will also offer a way to work with me to add sales components to your presentations.
My wife Bonnie and I have collective experiences with sales, marketing, websites, video, copywriting, and content creation.
One of our niches is creating and marketing information products such as online courses, workshops, and webinars.
In addition to websites, social media, and WebinarJam, we are building our business and helping our clients with Kartra, a new all-in-one digital marketing platform that launched recently.
Here how we will use Kartra to help our clients succeed:
Build membership sites on Kartra, including video, text, exercises, and illustrations.
Build mailing lists of people interested in the information products and other goods and services. Kartra maximizes and tracks delivery and open rates.
Build sales funnels and opt-in pages to build lists and sell information products and services.
Build pages to augment those of WordPress websites.
Host video on Kartra for use in marketing campaigns and information blogs. Kartra provides detailed analytics about who watches the videos and how far they watch. Offers and other marketing tags can be built into the videos.
Design and build sequences and automations. Say a person opts in to a seven part series on writing. Kartra can automatically send one part a day for seven days. Each mailing could include offers and other calls to action.
Integrate Kartra with WebinarJam to present information and marketing webinars.
Integrate Kartra with payment processors such as PayPal and Stripe to handle all payments.
Kartra integrates a suite of key services that would have taken many platforms such as InfusionSoft, MailChimp, LeadPages, ClickFunnels, Kajabi, and others to achieve.
If you have used or considered using any of these platforms, Kartra is absolutely for you.
The Genius of Kartra is that the platform integrates all of the essential tools in one easy to use and affordable platform.
Can you help people have better lives? Be healthier? Have abundance? Have better relationships? Improve their marketing? Grow their business? Be Happy?
Be Successful?
Are you helping people and businesses right now with your product or service?
Do you have knowledge people need?
Is what you got valuable enough to the right people for them to pay for it?
Many Ways to Help Your Ideal Client
How do you help?
Today it is easier than ever to reach people and share information.
Some of the ways include:
Social Media
Websites
Blog posts
Emails
eBooks
Online Courses
Video
Webinars
Coaching
Speaking
Much much more …
Chances are that you are doing some or all of these things.
Consider a Complete Membership Program Approach
Imagine how many people you can help with a Complete Membership Program.
Send helpful information through email.
Give them access to resources and online courses in a membership portal.
Invite them into your Facebook Group for conversation and Facebook Live events.
Offer eBooks on special topics.
Teach topics live on webinars.
Start small.
Grow with time.
Grow your memberships.
Help more people.
Make more money to allow you to help even more people.
Have an abundant life.
I Can Help You Help More People
It is easy to find people to tell you what to do.
Harder to find out how to do what is needed to implement.
Harder still to find someone to implement with you without a huge expense.
I have skills, experience, and tools to help you implement and market a Complete Membership Program, including some or all of the following:
Marketing Website with Blogging
Social Media Accounts and Campaigns
Sales Landing Pages
Email Marketing
Email Sequences for Members
Online Portals for Courses and Other Resources.
Copywriting
Help assembling, editing, and publishing content.
Marketing Strategies
Online payments of one-time purchases and monthly subscriptions.
Support for affiliate marketing.
Partner With Me
On a fee basis, the whole package is worth tens of thousands of dollars.
Assuming I love your offerings and we think there is a market, I can help build it out for a monthly retainer and a percentage of revenues.
Here is one possibility:
Small monthly retainer for building out the Complete Membership Program.
20% of sales revenues to share in the success.
20% of sales revenues available for affiliates.
As you prosper, I prosper.
You would earn 60% to 80% of the revenues, depending on how many sales are through affiliates.
Want to talk more?
Please send a note to gregdixon@sharedvisions.com to start the conversation.
Want to Do It Yourself?
I am working on a membership program to help people plan, implement, and market membership programs. A membership program program:-)
I will start by sending useful information though our Complete Membership Program Newsletter.
