Share Your Stuff with Pages, Courses, Copywriting, and Kartra ++
I think I may have just lost my mind.
I recently wrote a book called Launch Your Online Course in 14 Days with Kartra Roadmap and was giving it away as a carrot to sign up for the related membership course for a discounted $27 a month (from $97).
I just changed it to offer the Roadmap AND the Membership Course AND Bonus Memberships for $7 a month with a FOUNDERSPECIAL coupon. Am I nuts to offer this for $7?
Do you want to create a course or membership site to share your special knowledge?
Have a product or service that you want to promote though a sales campaign?
Do you want to incorporate a regular newsletter into your business practice?
Do you want to create a Kartra website as a hub for all of your Kartra business activities?
Kartra is an amazing platform capable of supporting a wide range of businesses.
The rich Kartra features can implement marketing campaigns from simple to plans so complex that you need a large whiteboard to diagram!
Even simple has far more moving parts than you think.
A journey of a thousand miles starts with a single step
Lau Tzu
You can tame the complexity by writing things down and organizing in manageable steps.
Here is the basic formula:
If you are not clear about your destination you could end up in the wrong location.
Take the time to think through what you want to do and especially why you want to do it.
Your chances of success will be much greater if you have a strong reason to chase your goals ~ a strong why.
A milestone is a marker a long the path or a short-term destination.
Where is your first stop on your journey?
From a Business Analyst / Project Planning Perspective, here are some possible milestones for your project.
I can create a Kartra Project Roadmap with you.
We start with discussions about what you want to do with Kartra.
We work through the why’s and business questions.
Then we look for the best technical solutions. That will probably be Kartra, though there may be other components required and a small chance that Kartra is not the best choice for your project.
We then work through all of the project milestones listed above.
The main deliverable will be a Kartra Project Roadmap that you can use to implement the project.
You can do it yourself.
You can find a team to help you.
Or you can have me help implement the project.
Whichever path you choose, the Kartra Project Roadmap will make the journey easier with a greater chance of success.
See the Kartra Project Roadmap Concierge Service along with a range of Kartra Whisperer Services. Perhaps the Kartra Project Roadmap should be first!
Great bonus memberships offered with the concierge packages:
Have questions? Use the form below.
Like any acronym, the meaning of B2B is not immediately obvious.
Sounds like it could be a code word for something in one of the Fifty Shades of Grey books.
Could be, though I am not going to read through the books to find out.
B2B is short hand for Business to Business. Also sometimes written as B-to-B.
B2C is Business-to-Consumer. Sometimes written as B-to-C.
A Business-to-Business company provides products and services for other companies.
A Business-to-Consumer company provides products and services to consumers for personal use.
Business-to-Business Copywriting can sound a little mysterious and a little intimidating for writers and businesses alike.
It need not be.
Simply put, companies need to tell other companies about their products and services, how they can help their business, and why to choose them over other solutions?
Most businesses use a lot of different ways of doing that, including:
The good news is that most successful companies do some or all of the above.
So they need lots of writers.
Chances are that you have worked in a few industries and have experience. Perhaps you sold office equipment, offered accounting services, worked in a salon, or was a specialist in some industry.
That experience is golden for Business-to-Business writers.
You can start in a niche you have experience in or have curiousity about and start there.
In most cases the writing needs to be clear and competent. It does not need to be salesy.
Chances are that potential customers are seeking out information about a product or service and simple need to know more to make a decision.
The other good news is that there is far more demand for solid copywriters than there are copywriters.
So I suggest adding Business-to-Business copywriting to your list of writing services.
Study business copywriting that you like and model that.
You probably have a lot of competence already. And you can learn the craft from trusted teachers.
The most important thing is gaining experience doing it, starting with small assignments with a company.
Chances are that you business could use more Business-to-Business campaigns and writing than you are currently using.
I can help you with many Business-to-Business copywriting projects.
Please contact me to discuss how I can help your business.
Greg Dixon
Is your website a Disaster-In-Waiting?
As someone who writes a lot, I love WordPress!
Simply write a post, make sure the SEO is good, select categories, and WordPress makes sure it is easy to find and share.
I am also addicted to GTranslate and put it on all my WordPress sites. I am not sure how many people use it, but I think it is absolutely amazing to have your site instantly translated to one of many languages.
The translations are likely to be imperfect, though I think they are helpful to non-English speakers.
However, I had experiences with my GoDaddy Ultimate hosting package that risked my websites for quite some time.
Even though the sites on my GoDaddy hosting plan, including some near abandoned sites for clients now doing other things, the sites were extremely slow and I was getting reports of resource limitations.
Then JetPack started reporting that the sites were unresponsive because they were so slow to respond.
Then I could not add images or do much of anything with the sites because the file usage exceeded 250,000 files.
That is more than 200,000 more than I could account for with File Explorer.
Numerous calls to Technical Support revealed that they could not account for the number of files either and recommended purging some files on the account.
Here are some of the files I purged.
The first area where I found a lot of files was in the mail folders.
Some of the WordPress sites had tens of thousands of comments waiting for approval.
I manually deleted the email messages from the email folders.
WordPress will allow you to delete comments 20 at a time.
That can take ages if you have over 80,000 comments!
A plugin like WP Bulk Delete can help you purge the comments quickly.
WordPress defaults to Allow Comments and Allow Pingbacks and Trackbacks.
I recommend turning these off on individual posts and in the general settings.
There are various plugins to block spamming and a security plugin like WordFence can help secure your site.
I resisted the idea that removing themes and plugin could eliminate tens of thousands of files.
Turns out WordPress is a real file pig!
Deleting a single Theme would sometimes eliminate many hundreds of files.
Who knew!
I was eventually able to remove enough files so that I could install a plugin or add a photo.
An incompatible plugin or a theme update can leave your WordPress website FUBAR (military slang, look it up).
You can’t log in to fix the problem. Your only recourse is the restore the entire site from a backup.
If you have not installed a backup service or done a manual backup, you may find the hosting company can’t help you either.
So when WordPress tells you to backup the site before making certain changes, heed the warning.
If you don’t keep the various components up to date, you might find that you can’t update the components at all. Not a good place to be.
Again, backup before updating anything!
I was able to restore my account back to being slow and unresponsive.
So I decided to upgrade to a GoDaddy Launch plan, which is a Virtual Private Server.
The GoDaddy rep said that I would lose nothing and and the migration would take up to 48 hours.
After 48 hours of Coming Soon! Messages, only one of my websites would load.
It turns out that the migration did not update the Add-On domains properly.
I few more calls to technical support and another 48 hours, the sites gradually came back online.
So the sites were down for four days.
Before there was WordPress, I created a system for data-driven websites using ColdFusion and MS SQL Server.
I paid quite a lot monthly to host a Superb.net because they considered it a Legacy platform.
Superb had been great about fixing problems with MS SQL Server and ColdFusion on the rare occasions when there was a problem. Mostly SQL Server logs building up and ColdFusion stalling.
Then one day MS SQL Server Crashed and they could not fix it.
Turns out they had no backup of the server either.
Then the web server itself was hit by ransomware.
Toast.
Turns out they had no backup of that either.
Backups from a year ago would have helped.
But Nada.
The lesson in this is that you need to have backups of all your important sites so that you can recover if needed.
Backup so that you can recover, even if the hosting company goes out of business.
Don’t let your WordPress website be a disaster waiting to happen.
When you use a hosting account for a website, you are renting space on a server, use of the webserver, and a connection to the internet.
You are responsible for all backup and security.
Kartra runs on Kartra services.
Kartra is completely responsible for the backup and security of your account.
A problem on their servers will cause problems for tens of thousands of accounts.
They protect the servers with all of the backup and security needed to keep all of the Kartra accounts and their business safe.
Although you can create beautiful websites with Kartra, there are a few things missing that WordPress provides.
I prefer Kartra for simple websites with few pages and a landing page and marketing focus.
I prefer WordPress for pumping out a lot of content.
You can have the best of both worlds with a hybrid solution.
You can embed a Kartra page into WordPress using the Blank Slate plugin.
You can use subdomains to blend the two.
For example, www.YourSite.com could be your main WordPress site.
Programs.YourSite.com could link to Kartra pages.
Or Vice-Versa.
You have options.
— Greg Dixon
Use this form to start a disccussion.
Are you new to Kartra and not sure if you are using the platform effectively?
Here are some things you may need help with:
The Kartra Review and Tuneup provides a review of your plans and Kartra account to make sure you are on the right track.
I can show you how to tune up some of the items or I can tweak them for you.
We start with a Zoom or phone meeting to talk about what you want to do with Kartra and the areas where you need help.
Then I review your Kartra account and either show you how to fix minor issues or make the corrections myself.
In many cases, that will be all you need to get going.
I am also available to work with you over a longer period of time at various levels.
Please see a comprehensive list of Kartra and Marketing Media Transformation Services.
If you need to discuss, please write me at greg@gregdixonwriting.com to start the conversation.
Let’s get you up and selling with Kartra!
Each of the Kartra and Marketing Media Transformation Services comes with free access to the following membership programs:
One of the best things you can do for the people you serve and for yourself is to launch and sell an online course.
Help hundreds or thousands of people instead of a few people one-on-one.
The free Roadmap walks you through all of the steps from choosing your course topic to launching.
Download the Roadmap to see if this process would work for you.
Affiliate Opportunities
Online Courses and Membership sites can transform the lives of people who need what you teach.
Expand your influence and create abundance with your online course.
When ready to launch, the marketing plan looks like this:
Consider all means of getting the word out about the products and services. There are 1.8 Billion websites and growing by the second, so it is not easy to get noticed in the noise.
Do you need a Kartra Whisperer?
Do you want to become a Kartra Whisperer?
You are in the right place if you want to learn how to get your Kartra account earning money for you quickly.
Kartra is an all-in-one marketing, email, and membership program that offers the following services.
Similar platforms to compare it with include InfusionSoft, Kajabi, and ClickFunnels. All good platforms.
Kartra has a lot of moving parts and takes some time to get them all to work together quickly and effectively.
The membership program will help you understand and use the best of what Kartra has to offer.
The Kartra Whisperer Masterclass Program is for you if you are asking questions like the following:
I learned about Kartra because I was a client of founder Andy Jenkins. I had purchased his Video Boss program and liked his style.
I was a beta tester for Kartra before the launch.
After the launch, I subscribed to the Starter Plan and have used most of the Kartra features for myself, partners, and clients.
We outgrew the Starter Plan, and I am now at the Silver level.
I also provide Kartra Concierge services to help people get going or to sort out problems with their Kartra pages and configuration.
Membership is often a program that grows over time and has more group interaction.
Kartra calls its online content area a membership, so the distinction between a course and a membership program is arbitrary.
Here is what you will receive with the Kartra Whisperer Membership Program:
Meanwhile, let me know what you want to do with Kartra and what the top three things are that you want to learn first!
Complete for form below to join the waitlist. We will send you a special offer for the launch.
Grammarly likes giving out cute badges. Here are mine so far:
Of course, the badges do not say anything about my writing other than I have been a member for 81 weeks.
They are still fun.
One of my favorite marketing experts is Dave Dee. I got to know Dave Dee when he was a trainer for GKIC, now called Dan Kennedy’s Magnetic Marketing.
Dave Dee has posted many great marketing videos on his YouTube channel.
This one is on the Perfected Video Blueprint.
The sales funnel is at once simple and subtle. Notice that at each stage Dave coaxes the prospect to book an appointment.
Also not the emails sent to people who did not attend and also to people who attended but did not book an appointment.
The same approach can also apply to selling a product or membership. High end services are best promoted with an appointment.
Sign up for Dave Dee’s daily newsletter at https://davedee.com/. It is always entertaining and insightful.
I also recommend his book, Sales Stampede.
Most everything you need to improve presentations and sales is in the book.
In case you are wondering, I have no affiliate connections with Dave Dee.
I simply think he can help you succeed.
Need help with webinars and sales funnels?
Contact me at greg@gregdixonwriting.com
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